The Emoji Movie is about a city called Textopolis in which every emoji lives.
It tells the tale of one emoji named Gene who is determined to only have one facial expression, just like his animated friends.
And it may be the worst movie of all-time.
We’re not being hyperbolic.
The movie review website Rotten Tomatoes, which cobbles together critiques from professionals around the country, has given it a 0 percent.
This means that not a single movie critic in the world has a positive thing to say about The Emoji Movi.
Not. A. Single. One.
How can a film flop so badly? What could make it such an abhorrent experience?
Let’s turn to the experts, shall we? Scroll down for a look at why critics think The Emoji Movi is even worse than After Earth.
There could be far worse ways to spend 86 minutes. But maybe, just maybe, it’d be the better choice to spend those 86 minutes outside, or reading a book, or talking face-to-face with another human being.
Because The Emoji Movie could not be more meh. – Katie Walsh, The Los Angeles Times.
The Emoji Movie shows how low Hollywood will sink for easy.– Jordan Hoffman, The New York Daily News.
This movie’s “believe in yourself” message is borne out, in a perverse way, by the very fact that it even exists. And yet the whole thing remains nakedly idiotic. – Glenn Kenny, The New York Times.
Excuse me while I scan my phone for the vomit emoji. – Mara Reinstein, MaraMovies.com.
Do yourself a favor, and swipe left on this one. – Mike Reyes, CinemaBlend.com.
As far as expanding on smartphone-related IP, this is an even weaker starting point than Sony Animation’s recent The Angry Birds Movie. – Vadim Rizov, AV Club.
Looking back, it seems so obvious. We should have seen The Emoji Movie’s utter awfulness coming.
But as with so many other things in 2017, hindsight is not so much 20/20 as a giant regret generator. – Alissa Wilkinson, Vox.
A film as mindless and disposable as most smartphone apps (and nowhere near as addictive), “The Emoji Movie” is a calamity that inadvertently shows how difficult it is to pull off the witty, imaginative world-building that Pixar makes seem so breezy. – Tim Grierson, Screen International.
The good news is The Emoji Movie, co-written and directed by Tony Leondis, is not evil. The bad news is it’s just mediocre, or in emoji parlance, simply “meh.” – Lindsey Bahr, The Associated Press.
Hear that? It’s the end of the world. – Johnny Oleksinski, The New York Post.
Incredibly, there appears to have been one thing worse than the actual The Emoji Movie:
The marketing campaign for The Emoji Movie.
See what we mean below… and prepare to recoil in horror!